How We Scaled & Sold 5,000+ Rangoli Stencil Orders in 6 Months - Even After Diwali
How Shizzy helped Rangly migrate to Shopify, fix tracking, and build a performance engine that generated 5,000+ orders even after Diwali.
The challenge
- Website built on a third-party builder with limited customization.
- Inadequate integration capabilities for scaling ads.
- Broken Meta Pixel and inaccurate conversion tracking.
- No proper mapping between ads and actual purchase data.
- Weak foundation for performance marketing.
- We initially started running ads on the existing setup, but within 10 days, it became clear:
- This system would not scale.
Our approach
Phase 1 - Foundation Fix
- Migrated the entire store to Shopify.
- Rebuilt the website with better structure and conversion flow.
- Implemented proper Meta Pixel and conversion tracking.
- Ensured accurate event tracking for performance campaigns.
Phase 2 - Performance Engine
- Launched structured ad campaigns with clear funnel strategy.
- Built and tested high-converting creatives.
- Optimized campaigns based on real conversion data.
Phase 3 - Scaling and Expansion
- Increased ad budgets gradually based on performance.
- Introduced new product segments: Jumbo Stencils and Yantra Stencils.
- Successfully sold high-ticket products (INR 4,000 range).
- Maintained stable cost per result while scaling.
This was not just marketing. This was system building.
This was not just marketing. This was system building.
Overview
Rangly is a stencil-based product brand operating in a highly seasonal market, where peak sales are expected around Diwali.
When Rangly partnered with Shizzy, the business was running on a third-party website builder with limited flexibility, broken tracking, and no scalable system for performance marketing.
Our goal was not just to run ads, but to build a system that could generate consistent sales even beyond seasonal demand.
What Makes This Case Unique
- Sales achieved in off-season.
- High-ticket products sold without increasing acquisition cost.
- Strong system-led growth approach.
This was not just scaling ads. This was breaking seasonality.
Business Impact
- Shift from inconsistent to stable revenue.
- Expansion into premium product segments.
- Data-driven marketing system.
- Client entrusted us with their second brand.
From a product business to a growth system - that is the shift.
Closing
Most brands try to scale ads.
But ads do not scale broken systems.
We fix the system first. Then we scale.
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