How We Scaled & Sold 5,000+ Rangoli Stencils with 12X RoAS
- Shopify migration and storefront rebuild
- Meta Pixel repair and conversion event instrumentation
- Performance ad funnel strategy and campaign architecture
- Creative testing workflow for conversion-led ads
- Budget scaling framework with stable cost controls
- Expansion strategy for Jumbo and Yantra stencil lines
Challenge
Website built on a third-party builder with limited customization.
Inadequate integration capabilities for scaling ads.
Broken Meta Pixel and inaccurate conversion tracking.
No proper mapping between ads and actual purchase data.
Weak foundation for performance marketing.
We initially started running ads on the existing setup, but within 10 days, it became clear:
This system would not scale.
Inadequate integration capabilities for scaling ads.
Broken Meta Pixel and inaccurate conversion tracking.
No proper mapping between ads and actual purchase data.
Weak foundation for performance marketing.
We initially started running ads on the existing setup, but within 10 days, it became clear:
This system would not scale.
Approach
Phase 1 - Foundation Fix
Migrated the entire store to Shopify.
Rebuilt the website with better structure and conversion flow.
Implemented proper Meta Pixel and conversion tracking.
Ensured accurate event tracking for performance campaigns.
Phase 2 - Performance Engine
Launched structured ad campaigns with clear funnel strategy.
Built and tested high-converting creatives.
Optimized campaigns based on real conversion data.
Phase 3 - Scaling and Expansion
Increased ad budgets gradually based on performance.
Introduced new product segments: Jumbo Stencils and Yantra Stencils.
Successfully sold high-ticket products (INR 4,000 range).
Maintained stable cost per result while scaling.
This was not just marketing. This was system building.
Migrated the entire store to Shopify.
Rebuilt the website with better structure and conversion flow.
Implemented proper Meta Pixel and conversion tracking.
Ensured accurate event tracking for performance campaigns.
Phase 2 - Performance Engine
Launched structured ad campaigns with clear funnel strategy.
Built and tested high-converting creatives.
Optimized campaigns based on real conversion data.
Phase 3 - Scaling and Expansion
Increased ad budgets gradually based on performance.
Introduced new product segments: Jumbo Stencils and Yantra Stencils.
Successfully sold high-ticket products (INR 4,000 range).
Maintained stable cost per result while scaling.
This was not just marketing. This was system building.
Results
5,000+ stencil orders generated in 6 months.
Strong sales achieved even after Diwali (off-season).
Scaled from low-ticket to high-ticket products.
Increased ad budget by 3X while maintaining efficiency.
Built a consistent and predictable sales system.
Sales were no longer dependent on festivals.
Strong sales achieved even after Diwali (off-season).
Scaled from low-ticket to high-ticket products.
Increased ad budget by 3X while maintaining efficiency.
Built a consistent and predictable sales system.
Sales were no longer dependent on festivals.