Advertising portfolio

Dashboards instead of adjectives.

A dashboard-style look at how we run campaigns: D2C sales, lead generation, and awareness work. Real objectives and real improvements – with the names blurred out.

₹80Cr+ ad spend handled
Every card shows how we moved the needle on Sales / ROAS, Lead generation, and Awareness & reach.
Managed ad spend
₹80Cr+ multi-year
Primary objectives
D2C · Leads · Awareness
Platforms
Meta · Google · Others
Approach
Outcomes over adjectives
D2C / Ecommerce
D2C spiritual decor brand
Spiritual home decor · India
Meta Ads Google Ads
Sales / ROAS Lead generation Awareness & reach
Sales / ROAS
Return per ₹1 in ads
4.3x avg. ROAS
Outcome summary
₹4.3 back per ₹1 in ads
Cost per goal
Approx. ₹160 / purchase
Ad scale
Scaled from test budgets to consistent daily spends (10x+)
3-month improvement
≈32% lower cost per purchase in 3 months
6-month improvement
≈47% lower cost per purchase in 6 months
Objective mix
Prospecting + retargeting + catalogue sales
Funnel type
Product page → Add to cart → Purchase
Performance over time (indexed)
Scaled from “let’s test this” to a serious sales channel without killing ROAS. Offer-first creatives, strong product pages, and server-side tracking.
D2C Full funnel Always-on + bursts
Want a similar outcome for your ads?
Talk to Shizzy
D2C / Ecommerce
Festive rangoli stencil brand
Festive home decor · India
Meta Ads
Sales / ROAS Lead generation Awareness & reach
Profitable festive scaling
Return per ₹1 in ads
4.2x ROAS in peak season
Outcome summary
₹4.2 back per ₹1 in ads
Cost per goal
Under ₹100 / purchase at scale
Ad scale
From ~₹10K → ₹1L+ festive bursts (10x)
3-month improvement
≈29% better cost per sale vs. first festive run
6-month improvement
≈40% better vs. original tests
Objective mix
Sales first, with light awareness & remarketing
Funnel type
Product page → Add to cart → Purchase
Performance over time (indexed)
Aggressive festive window with COD trust signals, UGC-style creatives, and stupid-simple landing flows.
Festive burst COD-heavy Creative iterations
Want a similar outcome for your ads?
Talk to Shizzy
Lead Generation
Book publishing brand
Publishing services · India
Meta Lead Ads Google Search
Sales / ROAS Lead generation Awareness & reach
Qualified author leads
Return per ₹1 in ads
3.8x on closed deals
Outcome summary
₹3.8 back per ₹1 in ads (closed) · higher in pipeline
Cost per goal
Low triple-digit CPL for book-ready authors
Ad scale
Comfortably scaled within service capacity
3-month improvement
≈35% lower CPL in 3 months
6-month improvement
≈50% lower CPL in 6 months with better filters
Objective mix
Lead gen + CRM nurture + remarketing
Funnel type
Ad → Lead form → CRM follow-up
Performance over time (indexed)
Heavy creative testing, sharp copy, and CRM-led follow-up. Focused on book-ready authors, not “someday I will write”.
High-intent leads CRM integrated Long sales cycle
Want a similar outcome for your ads?
Talk to Shizzy
Awareness & Reach
Regional food & culture festivals
City festivals · Rajasthan
Instagram Facebook
Sales / ROAS Lead generation Awareness & reach
Local reach & footfall
Return per ₹1 in ads
Reach-first (brand & footfall uplift)
Outcome summary
Optimised for cost per thruplay & reach
Cost per goal
Sub-₹1 cost per thruplay on videos
Ad scale
Scaled aggressively during event windows
3-month improvement
Significant drop in cost per 1,000 people reached
6-month improvement
Multi-event learnings reused across festivals
Objective mix
Awareness + social proof + offer pushes
Funnel type
Video / post view → Profile / visit
Performance over time (indexed)
Short-form videos and hyper-local creatives. Built recognisable local visibility and measurable lift in offer redemptions and footfall.
Local awareness Video-first Footfall uplift
Want a similar outcome for your ads?
Talk to Shizzy