Email marketing, WhatsApp marketing, remarketing and lifecycle automation — so a lead that went quiet on day three is still reachable on day thirty.
You paid for the click. You paid for the form fill. Then the number does not connect, the email goes unread, and three weeks later someone marks it closed-lost. Nothing was wrong with the lead. There was just no way to reach it a second time.
The same thing happens after a sale. A customer buys once, hears nothing for six months, and buys from someone else. Acquisition gets all the budget and all the attention. The money is sitting in the part nobody is working.
A book publisher was generating around 5,000 leads a month. Between a third and a half of them never answered the phone — people avoid unknown numbers, outbound calls get flagged as spam, and plenty of buyers simply prefer to type. That left 1,500 to 2,000 paid-for leads a month sitting in "unable to contact" with no read on whether they were interested.
We stopped depending on calls. Every new lead now gets an instant WhatsApp message and email. Leads that stay unreachable keep getting reached through both channels. Hot leads with a finished manuscript follow a different sequence from someone still writing, and the system enrols them automatically based on where they are and what the sales rep last recorded.
Same ad spend. Same leads. The difference was having a second and third way to reach them.
Retention runs on your data, so the first thing we look at is whether it is usable — where leads land, what gets recorded, and whether anything currently connects a message to an outcome. That usually needs fixing before any sequence is worth writing.
From there: the channels get set up properly, the sequences get built around how you actually sell, and the automation gets wired to your CRM so it runs off real events rather than a calendar. Then it gets reviewed monthly against retention numbers — repeat rate, reactivation, revenue per contact — not open rates.
You can run this as a standalone engagement. Most clients who start here end up connecting it to their acquisition, because the same data feeds both.
One conversation. We will look at what you already have, tell you what is recoverable, and be straight about whether it is worth the work.